Episode 54: How to buy another MSP

Episode 54: How to buy another MSP

January 11, 2023 Off By manuelagcvh



In this week’s episode Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that buying a business is out of their league; assuming it’ll cost too much money or be overly difficult. However this week on the show Paul’s joined by an MSP business expert to dispel some myths and help you identify the potential pitfalls Also this week – times have changed and you can no longer rely on just one particular way of gaining new clients. Paul explains the importance, especially now, of having multiple marketing pillars Plus on the show this week, how to properly brief a Virtual Assistant. If you’re toying with the idea of using a VA, in this episode Paul helps you get the most out of your hired helpShow notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketer and business consultant Jay Abraham and his books Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan Find out more about the brilliant physical time-tracking tool Timeular Paul mentioned the project management software Basecamp Here’s a link to the MSP Marketing Group on Facebook Paul’s special guest was MSP Commercial Solutions expert Daniel Welling talking about how best to buy or sell an MSP business in 2021 – check out his website here Many thanks to Chris Timm from Sondela Consulting for recommending the books The Ride of a Lifetime by Disney’s Bob Iger and Never Split the Difference by Chris Voss Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 1st will be Steve Taylor from RocketMSP talking about current trends in MSP marketing Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.comEpisode transcriptionVoiceover:Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP marketing Podcast.Paul Green:Right come on then, let’s do it most podcasts for November before we get into the final months of frankly, what’s been a crazy year. Here’s what’s coming up on today’s show.Daniel Welling:They need to be aware of your interest at the time when they’re ready to sell.Paul Green:I’ll also tell you later on about a fantastic free marketing resource that already more than 1000 MSPs are using. We’ll have Chris Timm on. He’s the PSA expert and he’s got not just one, but two books suggestions for you today. Plus, we’ll be talking about the proper way to brief a virtual assistant.Voiceover:Paul Green’s MSP Marketing Podcast.Paul Green:So, I was talking to a brand new MSP clients I started working with just a few weeks ago. One of my usual opening questions is of course, how do you currently get clients for your business? And, this particular MSP had just one way of getting new clients, which was referrals. And, it wasn’t a formal referral system, it was actually a sit back and wait for clients to turn up kind of system, in that they were really good at what they do. Their clients love them. And, it seems that around about every couple of months or so, one of their existing clients refers someone new to them, which is great, except you are not in control of that in any way whatsoever. And also, that’s only one way of getting new clients into the business. And, we started talking about something that I learnt years and years ago from a marketer called Jay Abraham.Paul Green:Now, if you’ve never looked at Jay Abraham stuff, he’s worth is very much worth a Google. Jay Abraham is… He might be offended to hear me say this, but he’s very much the grandfather of marketing today, of all marketing really that’s done by businesses like ours. He taught all of the great, so any great marketer that you look at is either being taught directly by Jay Abraham, or has been taught by one of his proteges. Personally I’ve spent, Oh, it must be getting on for a 10,

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