How every Franchise can rank 12 times better – Summary of Research Paper

How every Franchise can rank 12 times better – Summary of Research Paper

December 18, 2022 Off By manuelagcvh

Did you know that long-tail searches AKA “intent-based search” make up 70% of traffic?

Boston Consulting Group found that personalizing your website for intent-based search can boost sales by 30%.


Sitecore reports that 70% of enterprises worldwide consider themselves search customization specialists, while less than 40% use even basic data to support their strategies.

In other words, they’re not capitalizing on a HUGE opportunity that most other businesses seem to underestimate.

But there’s more:

Long-tail search not only makes up for 70% of traffic, this type of search also converts up to 2.5 better.

And consider this: 78% of people who search for something nearby on their phones visit the business within a day, according to Google, as “nearby” is a key signifier of intent.

The key to driving digital discovery, engagement and revenue are to meet clients at their moment of intent with the answers they need.

Here’s how franchises, chains, and multi-location businesses should use this info: focus on organic traffic.

Organic searchers have intent. Organic traffic finds you via long-tail keywords.

I prepared a research article using Google data, expert sources, and data from our platform.

This research article illustrates how to outrank competitors by 12x.

But before you read the case study, let me introduce myself.

My name is Roger and I’m an award-winning co-founder of Our startup is backed by industry-leading names such as Porsche and Axel Springer because we’re the first to successfully introduce multitenancy to WordPress.

It’s a very technical story to explain what that means, but the result is a platform where companies can manage and develop an unlimited number of websites as if it’s only one.

WPCS allows you to save time, money, and resources while succeeding in centrally controlling all your website while decentrally handing management of the content.

And that, as it turns out, seems to be the reason why franchises suddenly started contacting us.

As a franchise owner, you keep control over website performance, design, and franchise guidelines. But, you give your franchisee access to the site to help each location consistently rank #1 on Google.

We’ve combined all these learnings in a new research paper.

This research case breaks down

Why most franchises fail to capitalise on 70% of their potential traffic that has a 2.5 times higher chance of converting

How franchises could be outperforming their nearest competition by 30%

Why an underdog performs 12 times better than a giant, and how you can implement their strategy for every single franchise location.

Want to read the full Research Paper? Fill in your email address and we’ll send it to you.

Want to fast forward and find out how you can use this information for your business?

We’re happy to condense our research and help you during a quick 15-minute call.

I look forward to meeting you.